It’s been an interesting year on the CRM vendor front. Salesforce.com alone ensured it would never be a dull 2011. It felt like hardly a week went by without them buying another company. Acquisitions included Heroku, Dimdim, Assistly, Model Metrics, Radian6, and Rypple. They clearly have a bold vision of Continue Reading
Top ten The CRM Consultant blog posts for 2011
Out of idle curiosity I’ve just been checking Google Analytics and worked out a top ten ‘The CRM Consultant’ blog posts based on number of views in 2011. It should be noted that not all were actually written in 2011 (one was written back in 2009), and that this list may well Continue Reading
What is an independent CRM consultant – and what does independent really mean?
As I mentioned in my last post – what is a CRM consultant, there are – perhaps confusingly – a wide range of people who use the title ‘CRM Consultant’, but who actually perform very different roles in the world of customer relationship management. One species is the Independent CRM Continue Reading
What is a CRM consultant?
I get emails from time to time asking me how someone becomes a CRM consultant. This is a problematic question to answer, mainly because there is no single definition as to what a CRM consultant actually is. The term CRM consultant is used by various groups of people. These include, Continue Reading
Ultra marathons, CRM, and the shared pain of wrong turns
The sign in the picture has significance. Well significance to ultra runners anyway. Or more specifically ultra runners taking part in the Country to Capital at least (which takes place in January in case you’re tempted). The sign signals a left turn that takes you into central London. Miss it Continue Reading