Just a quick update on a few interesting articles we’ve made contributions to in recent weeks.

MyCustomer have been running a series of vox-pop articles over recent weeks about the history, present, and future of the CRM industry:

Does the CRM industry have an identity crisis?

The changing challenges of CRM: the problems we had – the issues we face

CRM’s sticking points – and 7 tips to survive them

The future of CRM commoditisation or innovation

It does require sign up to see the full articles, but they write some very good stuff, so well worthwhile if you’re not signed up already.

Kate Hilpern also wrote a great piece for The Chartered Institute of Marketing’s magazine ‘The Marketer’ entitled ‘How to choose and use CRM software’, which kindly quoted us quite extensively.

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