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Month: January 2012

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When we have CRM everything will be perfect….

January 28, 2012 Richard BoardmanLeave a comment

Anyone involved with implementing CRM systems will be familiar with the conversations that go on in the background. A whole range of quibbles, gripes, concerns, and issues, are answered with the stock standard response, that of course when the new CRM is implemented, then quibble x, gripe x, concern x, Continue Reading

Implementing CRM software using the concept of the Minimum Viable Product

January 21, 2012 Richard Boardman1 Comment

There are a number of challenges and unknowns when implementing CRM technology. No matter how thorough your requirements gathering, one or many of the following may occur: Users fail to engage with the system Additional functional needs are identified to support business processes Users use the system in a different Continue Reading

Top 20 CRM blogs of 2011

January 16, 2012 Richard Boardman1 Comment

Chris Bucholz has done an admirable job over the years of collating an annual top twenty CRM blogs, firstly at Inside CRM, then Forecasting Clouds, and now at CRM Outsiders. So, if you’re looking for additional blogs in the CRM sphere, then the Top Twenty Blogs Of 2011 is the Continue Reading

Opportunities for CRM freelancers and consultants…

January 13, 2012 Richard BoardmanLeave a comment

If you’re a good freelancer or consultant working in the CRM space in the UK, it may well be worth you passing your details on to us. We’re regularly asked for recommendations or to point people in the right direction, or we may wish to involve additional people in the Continue Reading

The rise and fall of a CRM system…

January 8, 2012 Richard BoardmanLeave a comment

Once upon a time there was a small department in a much bigger business who were exemplary users of CRM technology. They used their system to help manage all their key processes. The marketing team used it to precisely target relevant communications to prospects and customers to generate new leads. Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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