A lot of companies underestimate how much value they have in their customer base, and this may never be more important than in the current climate. As independent CRM consultants we’re currently doing a lot of work to help clients unlock that potential. A recent article of ours in CustomerThink explains some of the ways CRM technology can support this in a B2B environment – ‘Cash in the Attic: Unlocking Customer Value with CRM Technology’

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