The employee experience has never been so important too…

Heavily mired in CRM system design work over the last few weeks I initially missed the post from InsideCRM regarding Salesforce.com losing three executives, which in turn draws on a post from DestinationCRM. I mention this not because it might be early evidence my suggestion that the CRM market may not prove immune to the state of the economy, but it struck me reading the coverage how social networking is going to impact the coverage that these changes receive. Once upon a time, unless it was a star CEO, staff members were anonymous. We knew little about them and even less about how they felt about moving on. Now they may well have visible history – they’re in LinkedIn and Facebook – and they may have a voice – through Twitter or a blog. I’ve touched on the need for companies to better manage the customer experience, but the employee experience has never been more important too, because current and former employees have never before been so well positioned to get their opinions heard.

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