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Sometimes it does go wrong…

December 10, 2007 Richard BoardmanLeave a comment

I was presenting at a seminar this week and made the observation that in terms of mid-sized CRM deployments the vast majority make it through to live – albeit with varying degrees of angst and heartache along the way (and ultimate return on investment). Then I recalled that the last Continue Reading

lies, damn lies, and RFP responses…

November 17, 2007 Richard BoardmanLeave a comment

You might have thought selecting CRM software was straightforward. After all, all you have to do is work out a set of requirements, issue a request for proposal, and assess the responses. However the above approach is predicated on one key thing and that is that the information coming back Continue Reading

Monthly fireside – Ruskin Kerslake – ePartners

November 8, 2007 Richard BoardmanLeave a comment

This month’s fireside is with Ruskin Kerslake of ePartners talking about their push into the legal market-place… RB – Ruskin can you introduce yourself? RK – I’m the CRM Sales Manager for ePartners and I’ve been working with CRM for over nine years. I’ve worked for a number of CRM Continue Reading

A change of plan…

November 2, 2007 Richard BoardmanLeave a comment

One of the CRM vendors recently changed the way it paid commissions to its sales-people. Instead of paying commission for the whole system, they decided to pay commissions on the software alone – presumably to encourage the salesperson to focus on the element of a system that makes the vendors Continue Reading

Latest CRM fireside – Paul Redstone – Solica

October 25, 2007 Richard BoardmanLeave a comment

This month’s interview is with Paul Redstone Managing Director of Tonbridge-based CRM reseller Solica Consulting Ltd RB – Paul can you introduce yourself and how you first became involved with the CRM market place? PR – I’m a serial entrepreneur. I worked for Logica for many years, before moving sectors Continue Reading

Why work with an independent CRM consultant…

October 19, 2007July 8, 2018 Richard BoardmanLeave a comment

  Well the new white paper is finally up on the site. The title changed from the original working title to the rather more it does what it says on the tin one of ‘Why work with an independent CRM consultant?’ The paper can be downloaded here or the copy Continue Reading

Eating my own dog food…

October 16, 2007 Richard BoardmanLeave a comment

I’ve been heavily involved in taking a number of systems live over the last few months – hence the paucity of blog posts. One key thing I did learn was the importance of eating your own dog-food. Short of resource with the live date looming we ended up in all Continue Reading

Unlocking the potential of CRM technology…

October 13, 2007 Richard BoardmanLeave a comment

I’m just finishing up on a revised white paper. The title will be something along the lines of ‘Unlocking the potential of CRM technology – and the role of the independent CRM consultant’. The traditional perception of the CRM consultant is that our focus is on vendor selection activities. In Continue Reading

Avoid nasty surprises…

September 16, 2007 Richard BoardmanLeave a comment

Nice piece from Neil Davey on the my.customer.com site – and not just because it quotes me extensively! Getting the costings right for CRM projects is something that catches a lot of organisations out, so it was good to see the issue getting a bit of coverage. Given that I Continue Reading

Recently published on Customerthink.com…

August 12, 2007 Richard BoardmanLeave a comment

CustomerThink.com recently published another of my articles which is reproduced below with the kind permission of CustomerThink.com (www.customerthink.com): You Can Turn Around a “Bad” SystemBy Richard Boardman, Mareeba CRM ConsultingWhile CRM vendors have done a pretty effective job of marketing and selling their software, as an independent consultant, I’d question Continue Reading

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About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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