Skip to content
The CRM Consultant

Independent advice on getting more from CRM

Primary Menu
  • About
  • Best of
  • E-books
  • Services

Month: February 2014

  • Home
  • 2014
  • February

Choosing CRM software – the dangers of recommendations – an addendum

February 22, 2014 Richard BoardmanLeave a comment

In my last post I wrote about the dangers of recommendations when selecting CRM software, and I just wanted to add a few points that I didn’t cover last time out. Firstly, the post was very much in the context of the dangers of recommendations from other users of CRM, Continue Reading

Choosing CRM software – the dangers of recommendation

February 15, 2014 Richard BoardmanLeave a comment

While recommendations from people we know is probably the biggest influence on our purchase decisions for goods and services, I’ve never been too convinced as to how well this works when choosing CRM software. As a case in point, I had a conversation this week with a business owner who Continue Reading

CRM and influencer management

February 11, 2014 Richard BoardmanLeave a comment

Given how important influencers, (academics, industry analysts, journalists, bloggers, professional advisors etc.) have become, as their ability to make themselves heard has increased, and the ability of marketers to influence more directly has declined, I’m surprised how little use organisations make of their CRM platforms to support influencer marketing. For Continue Reading

Dull maybe, but essential – the role of the usage manual in CRM implementation

February 4, 2014 Richard BoardmanLeave a comment

Point 57 in the ’99 ways to get more out your CRM software’ was: 57. Develop a usage manual – does everyone understand how they should be using the system? Often different people will use it in different ways, and that impacts key outputs such as reports. Creating a usage manual will Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

Recent Posts

  • The Benefits of CRM – Contact Management (The Video)
  • The real reasons CRM projects fail
  • How long does a CRM project take?
  • A Layperson’s guide to a CRM project
  • How to speed up a CRM project
  • Nine Ways To Reduce The Cost Of A CRM System
  • How much is a CRM system?
  • What does a CRM consultant do?
  • CRM Value Maximisation Services Video
  • CRM Discovery Services Video
Copyright All right reserved Theme: Blog Expert by Themeinwp