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Month: January 2014

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A worked example as to why process inefficiencies provide rich pickings for CRM technology

January 31, 2014 Richard BoardmanLeave a comment

Carrying on my elaboration of some of the points in the ‘99 ways to get more from your CRM software’ post, point 69 suggested that you might consider reviewing your processes, rather dryly noting that: ‘analysing your existing business processes can be extremely insightful. You may find they don’t work Continue Reading

CRM’s role in aligning sales activity with opportunity…

January 26, 2014 Richard BoardmanLeave a comment

As I mentioned in my last post, I’m in the process of fleshing out some of items on the ‘99 ways to get more from you CRM software post’, where brevity was a necessary constraint at the time. Item fifteen was about share of purse, and there was a bit Continue Reading

Big, quick gains from streamlining your CRM system…

January 24, 2014 Richard BoardmanLeave a comment

Early last year I wrote a piece entitled ‘99 ways to get more from your CRM software’. Given the nature of the post brevity was a necessary constraint, and over the next few week, or so, I want to expand on some of the points that I was only able Continue Reading

The many benefits of integrating customer support into CRM

January 18, 2014January 18, 2014 Richard Boardman2 Comments

While many organisations run some sort of customer help-desk or advice line, it’s surprising how often this function is supported by standalone technology rather than being part of the main CRM application. Given that most CRM applications have some level of out of the box case/issue management functionality, I think Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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