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Month: June 2012

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Is Microsoft in denial on Social? It appears not.

June 16, 2012June 16, 2012 Richard BoardmanLeave a comment

I met up with Chris Bucholtz, editor of CRM Outsiders, who was in town for the Gartner conference, on Tuesday, and was bemoaning the fact that I didn’t get to write as many pieces about implementation strategy these days (which has been our traditional fare over the years), because there’s Continue Reading

Is Microsoft in denial on social?

June 10, 2012 Richard BoardmanLeave a comment

I wonder, when we look back, how significant the last thirty or so days will prove to be in the battle for the enterprise CRM market. First Oracle bought social engagement company Vitrue for an undisclosed sum, but thought to be in the region of $300 million. Then Salesforce.com bought Continue Reading

Last month in CRM – CRM market news round-up May 2012

June 2, 2012 Richard BoardmanLeave a comment

There’s something of a titanic struggle going on between Salesforce.com, Oracle and SAP at the moment, and the chess pieces were flying round the board in May. Salesforce wants to extend its presence in the enterprise market and sees social functionality as the means to bridge beyond its traditional CRM Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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