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Month: May 2012

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Six implications of IBM’s replacement of Siebel with SugarCRM

May 26, 2012 Richard Boardman2 Comments

April was quite a month for SugarCRM. It announced a further $33 million in funding, the release of the latest version of its CRM software, first quarter revenues up 118%, a shake-up of its reseller channel, and, to cap it all, at the SugarCon convention IBM appeared to let slip Continue Reading

More dull but effective – CRM and margin retention

May 12, 2012 Richard BoardmanLeave a comment

A couple of weeks back I wrote about using CRM technology to support major account planning, and that while it wasn’t perhaps the most glamorous use of CRM technology, it was a very cost-effective means to increase revenues. Another one of these ‘dull but effective’ uses of CRM is in Continue Reading

Last month in CRM – CRM market news round-up April 2012

May 1, 2012 Richard BoardmanLeave a comment

One company you couldn’t keep out of the news in April was SugarCRM. Early in the month it announced it had raised $33 million in additional funding to support ‘its advancement into the enterprise market and to pursue strategic business opportunities’. This brings the total investment in the company to Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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