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Month: April 2012

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Dull maybe but effective – CRM and major account planning

April 26, 2012 Richard Boardman4 Comments

I was working with a professional services client a few years back. As our interview process progressed a recurring theme emerged which was the gains one of their key competitors had been making in recent years. Both companies sold to large corporate customers and the competitor seemed to have developed Continue Reading

Seven reasons why Salesforce.com and Microsoft could be vulnerable

April 18, 2012 Richard Boardman1 Comment

As I touched on in last week’s March CRM news round-up, the mid-range CRM market looks to be opening up a little. If you’d asked me last year I would have said that Microsoft and Salesforce.com had a stranglehold on the market, but things seem to be changing. Sugar CRM Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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