Following on from my piece about the benefits of contact management, this post explains the benefits of using CRM technology for lead management. Lead management is an interesting area because, for reasons I will explain in more detail later, it can have a very significant bottom line benefit. However, for Continue Reading
The hidden costs of CRM software and why you need to understand them
One of the biggest mistakes I see organisations make when implementing CRM software is failing to set a realistic budget for the project. Not only is this a frequently fatal error, but as it occurs so early in the implementation process it’s a bit like false-starting a marathon and getting Continue Reading