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Month: December 2009

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CRM and the golden sales sausage machine…

December 19, 2009 Richard BoardmanLeave a comment

I’ve heard the concept of the golden sales sausage machine articulated many times in my career. In essence it goes like this: our sales people currently average say four appointments a week and they close one in four. Therefore if we crank up the lead generation to eight appointments a Continue Reading

CRM is complex, and that may be good…

December 8, 2009 Richard BoardmanLeave a comment

The phrase ‘CRM is complex, not because people want it to be’ which appeared in a tweet from Mitch Lieberman last week caught my eye, and, though I suspect I am using the quote outside of its original context, I wanted to write a piece about CRM complexity at least Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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