So you’ve been given a CRM project to deliver. How do you manage the risks associated with managing an implementation on time and on budget that also delivers value to your organisation? Understand there is complexity. A lot of money has been invested by the CRM software industry in promoting Continue Reading
A surprise at 43…
BusinessWeek adopted a rather surprised tone in its commentary on number 43 Amazon in the ‘100 best global brands’ issue. It notes Amazon is both the fastest mover in this year’s ranking, yet spends virtually no attention on advertising, preferring to invest in technology and distribution capability. I think this Continue Reading
Marketing resource management software
Nice piece on Gartner’s take on marketing resource managment MRM software in SearchCRM.
Sticking to the knitting…
Many, many years ago, in my pre-CRM days I worked for the incumbent PC supplier to a very large financial services company. One day alarm bells started to ring. Our customer was evaluating another supplier. We knew where: behind locked doors in the basement. But who, was a mystery. Our Continue Reading
The rise of the CRM architect…
Once upon a time when people wanted something built they went to their local builder. At some point in history though, people found this wasn’t working so well. Builders might be great at building, but they weren’t so great at designing buildings and the role of the independent architect was Continue Reading