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Month: June 2009

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Seven tips for phasing CRM projects…

June 16, 2009 Richard BoardmanLeave a comment

‘Phase your CRM project’ is one of those frequently offered pieces of advice to would-be implementers of CRM technology, but what does this really mean in practice? So, seven quick tips for phasing CRM projects effectively: Do the minimal amount that gets results – it’s easy to over-engineer CRM systems, Continue Reading

Reflecting on CRM failure….

June 7, 2009 Richard BoardmanLeave a comment

I was asked to speak on the topic of CRM failure this week. The following summarizes what I covered. The occurrence of outright failure, where no system ever sees the light of day is exaggerated. I’m only aware of a few instances of outright failure and this normally occurs when Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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