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Year: 2008

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Outsourced CRM administration…

July 29, 2008 Richard BoardmanLeave a comment

Ever since InsideCRM rightly observed that my blog postings were somewhat erratic, I’ve attempted to maintain a certain level of regularity, even if the posts are hardly prolific. However I’ve be on holiday in a rather remote part of France where internet access proved taxing to say the least, so Continue Reading

Nine ways to improve CRM software demonstrations…

July 8, 2008 Richard BoardmanLeave a comment

I may well have covered this topic before, but as someone asked me my thoughts on this topic this week, and as I’ve been both sides of the table more times that I’d care to think about, I thought I’d draft a ‘x ways to improve CRM software demonstrations’ post, Continue Reading

A rather low tech breakthrough and the implications for CRM technology…

June 30, 2008 Richard BoardmanLeave a comment

There was an interesting article on the BBC site – and elsewhere I’m sure – which highlighted a breakthrough in significantly reducing the amounts of deaths and complications resulting from surgery. The breakthrough was not as you might suppose a technology related one, but the simple introduction of a check-list. Continue Reading

Talking CRM requirements gathering…

June 23, 2008 Richard BoardmanLeave a comment

Strangely I spent a fair proportion of the weekend talking requirements gathering. An old friend of mine is a senior IT manager at a global 500 company, and we were stuck in the car together for much of the weekend travelling to and from a mutual friend’s stag do. So Continue Reading

Tagged CRM requirements gathering

Understandable but illogical…

June 13, 2008 Richard BoardmanLeave a comment

I guess my recent posts about CRM vendor’s improving the quality of their RFP responses suggests we put we put huge store in the quality of response we receive. While the quality of response is indicative of the vendor’s interest in the opportunity, the key thing we are interested in Continue Reading

Go hard or stay home…

June 11, 2008 Richard BoardmanLeave a comment

There was a point that I missed when I did my ‘9 ways CRM vendors can improve their RFP responses’ post the other week, and that’s ‘go hard, or stay home’ (as an old athletics coach of mine was fond of saying). In any batch of RFP responses we receive Continue Reading

CRM – it’s not about the customer…

June 3, 2008 Richard BoardmanLeave a comment

I get to read a fair number of articles written by CRM software vendors. Generally you can tell how new to the organisation, or how close to the front-line the author is, through the number of references they make to customers. If there’s lots of reference to ‘knowing your customers Continue Reading

9 ways CRM vendors can improve their RFP responses…

May 27, 2008 Richard BoardmanLeave a comment

As I’ve been writing ‘10 tips…’ type lists, and as I’ve been slogging through RFP responses for several days I thought I would compile a ‘9 ways CRM vendors can improve their RFP responses and make my life a bit easier (and ultimately increase their sales)’ list, so here goes: Continue Reading

CRM and the cataclysmic event…

May 18, 2008 Richard BoardmanLeave a comment

A couple of posts ago I mentioned a site visit I attended with a client. One of the interesting aspects of this site was that they had installed the CRM system as the response to a near death experience. They were a long established organisation, a recognised brand, and comfortably Continue Reading

Ten ways to implement CRM on a tight budget…

May 9, 2008August 2, 2022 Richard Boardman

With the economic environment getting tougher, the need for effective CRM systems increases, but with budgets often getting tighter, the scope to introduce much needed technology decreases. I often work with companies who are looking to implement CRM technology on tight budgets, so in this post I’ll set out ten Continue Reading

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About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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