Month: December 2008

I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than they realize. The common complaints are that access to the Continue Reading

I was quoted in Computing the other week making somewhat unsupportive remarks about the CRM vendor’s attempts to harness social networking. In essence my feelings are that companies need to understand the impact of social networking rather than concern themselves about taming it. If we go on a brief historical Continue Reading

The following is a copy of an article I wrote for Winning Edge Magazine published by the Institute of Sales and Marketing Management (ISMM) under the title ‘Can we fix it, yes we can’ where I attempted in 700 words to explain how to revive a failing CRM system: Can Continue Reading