Month: September 2008

Quite a nice video interview on the SearchCRM site with Gartner analyst Scott Nelson at the recent Gartner CRM Summit entitled ‘CRM’s Not Dead’. Interesting observation that he feels there’s an awakening in the market that while technology is important, so too is a vision about what you are trying Continue Reading

One of the questions thrown up in open forum at the Sugar CRM event last week asked for recommendations on the best approach to training users. Since this didn’t garner a particularly illuminating or comprehensive response I thought I would set out a few thoughts on what I see as Continue Reading

While on the subject of television adverts and the Sugar event, I’ve always had great respect for the way that Unilever has marketed Pot Noodle. Pot Noodle emerged in the late 70’s as a convenient instant snack. By rights the healthy eating revolution of the new millennium should perhaps have Continue Reading

One of my favourite TV adverts is for British Telecom (BT) and features Gordon Ramsay using a carving knife to gain access to the innards of a PC, while in the background his kitchen is rapidly descending into chaos. The voice over is something along the lines of ‘Do what Continue Reading

While I was away on holiday earlier in the summer I read Richard Moore’s book ‘Heroes, Villains, & Velodromes’ which tells the story of Chris Hoy who went on to win three gold medals in Beijing. While Chris’s achievements are not surprisingly the focus of the book, there’s some intriguing Continue Reading