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Month: March 2008

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Which in turn…

March 31, 2008 Richard BoardmanLeave a comment

As someone very sagely noted in a meeting last week – while the initial stages of a CRM implementation pick off the low hanging fruit, the real benefits accumulate over time. To illustrate the point I’ll tell a rambling and probably not very grammatical tale of one of our older Continue Reading

CRM chemistry….

March 23, 2008 Richard BoardmanLeave a comment

I had a call from a reseller on Friday who was interested to know a bit more about what we as independent CRM consultants do. When I explained the vendor selection side of our services, they were interested to know which implementer I recommended for the CRM product they sold. Continue Reading

CRM and lead management…

March 15, 2008 Richard BoardmanLeave a comment

One of the big benefits of deploying CRM technology can be systemising the handling of leads and enquiries. In his book ‘Lead Generation for the Complex Sale’ Brian Carroll notes that ‘as many as 80 percent of leads are typically lost, ignored or discarded’. Some leads simply don’t get followed Continue Reading

The cost of CRM project failure…

March 8, 2008 Richard BoardmanLeave a comment

I get a bit blasé about the importance of selecting the right vendor. MyCustomer.com is due to publish an opinion piece that I wrote about CRM consultants not just being about vendor selection. And I have been known to suggest from time to time that effective requirements definition is actually Continue Reading

The role of the CRM consultant in requirements gathering…

March 2, 2008 Richard BoardmanLeave a comment

While it’s a significant proportion of the project work we undertake it’s not always obvious why we get involved in the requirements definition phase of a CRM implementation. Before I address that point it’s probably worth summarizing why effective requirements definition as an activity is so important to a project’s Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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