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Month: October 2005

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CRM design trap – revisited…

October 14, 2005 Richard BoardmanLeave a comment

The following paragraph in Joel Spolsky’s recent post caught my eye: ‘Custom development is that murky world where a customer tells you what to build, and you say, “are you sure?” and they say yes, and you make an absolutely beautiful spec, and say, “is this what you want?” and Continue Reading

The CRM design trap…

October 10, 2005 Richard BoardmanLeave a comment

There are plenty of points in a CRM project where things can go astray, but one of the key ones is the design phase. To give this some context, let’s quickly cover what happens in a project leading up to the design phase. At the start of the project we Continue Reading

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  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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