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Month: September 2005

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The CRM implementation iceberg…

September 30, 2005 Richard BoardmanLeave a comment

Despite the fact that a lot of our engagements are focussed on our CRM planning, requirements gathering and vendor selection services, we also get involved in a lot of project implementation work. Some people find this surprising – they figure once the CRM software vendor gets underway there’s little left Continue Reading

Valuing CRM Projects…

September 16, 2005 Richard BoardmanLeave a comment

When clients ask us to help them plan CRM projects, there’s a general anticipation that our biggest contribution will be helping them cut through the fog of competing vendor claims to identify technologies that will best suit their needs and budgets. While this is an important part of our planning Continue Reading

CRM – what’s in a name?

September 9, 2005 Richard BoardmanLeave a comment

Customer Relationship Management is a term that means very different things to different people, and these perspectives were powerfully contrasted at a Netsuite briefing I attended this week. On the one hand Jennifer Kirkby, independent analyst and editor of the Customer Management Community, was a powerful advocate of organisations shifting Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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