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Month: August 2005

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CRM six months on…

August 30, 2005 Richard BoardmanLeave a comment

There’s an awful lot of hype in the world of CRM, and it can be a pretty insightful, and potentially humbling, exercise to re-visit a project to see whether you’ve genuinely added value to a client’s business. I spent a morning last week reviewing how a client had fared since Continue Reading

The foundation for successful CRM…

August 22, 2005November 5, 2010 Richard BoardmanLeave a comment

Michael Bosworth/John Holland make the following observation in their book ‘Customer Centric Selling’ – ‘Because of the predominant perception that selling is more art than science, few companies have sales processes that traditional sellers can execute. We believe that this deficiency is the single most significant factor contributing to the Continue Reading

CRM technology selection…

August 12, 2005 Richard BoardmanLeave a comment

The recent bankruptcies of Rover, Red Letter Days, and EU Jet, are a painful reminder that when companies go into administration the customer can get hurt, whether that’s the sudden depreciation of a recently purchased car, the un-experienced experience of a life time, or being marooned in a distant international Continue Reading

Comparing CRM project day rates…

August 5, 2005 Richard BoardmanLeave a comment

An entry in Joel Spolsky’s ‘Joel on Software’ blog caught my eye the other day. In ‘Hitting the High Notes’ he sets out some of the research he has undertaken, which seeks to establish the magnitude of differences in development productivity. His conclusions, which were well in line with other Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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