January 6, 2013
In summary: Oracle’s purchase of Eloqua throws the cat amongst the pigeons, Salesforce.com helps elect the president, and will gamification take root in CRM? That marketing automation firm Eloqua should be acquired was no great surprise. What was a shock was that Oracle was the purchaser and not Salesforce.com. Ever since Salesforce launched its Marketing [...]
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December 30, 2012
2012 in summary: social acquisition frenzy, Salesforce.com v Oracle, Microsoft’s missing year, and SaaS’s final victory… Acquisitions were a big feature of 2012, as the larger CRM software vendors looked to build out their functionality, particularly in respect of social capabilities, and the enterprise players looked to fluff up their cloud credentials. Salesforce.com bought Stypi, [...]
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