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Month: May 2005

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Swimming naked?

May 28, 2005September 14, 2025 Richard Boardman

Buried at the tail of my seemingly off-message post about Greg Lemond’s last gasp victory in the 1989 Tour de France, was an assertion that businesses generally, and SME’s in particular, are failing to make effective use of technology as a means of providing competitive advantage. You may or may Continue Reading

In sickness and in health…

May 20, 2005September 14, 2025 Richard Boardman

One of the areas I touched on last week, was the tendency for organisations purchasing CRM technology, to focus on functionality rather than implementation credentials. We have a couple of projects at the moment where we’ve helped the client finalise their business and functional requirements, and are now assisting them Continue Reading

To create a firestorm…

May 13, 2005September 14, 2025 Richard Boardman

If you want to create a firestorm, just post on one of the CRM forums indicating you are looking to purchase a CRM package and ask if anyone have any recommendations. Within minutes you’ll have a few dozen posts extolling the virtues of various packages, some mainstream, and others previously Continue Reading

Paris – July 1989

May 11, 2005September 14, 2025 Richard Boardman

One of the greatest moments in sport that I’ve ever witnessed, was the final stage of the 1989 Tour de France, when the American Greg Lemond snatched victory from Frenchman Laurent Fignon, by the tour’s narrowest ever margin, a mere eight seconds. It was an astounding achievement in many respects. Continue Reading

A bridge too far?

May 6, 2005September 14, 2025 Richard Boardman

Shoe-horned in between engagements, we finally got one Mareeba task completed this week, the selection and publication of a new bridge for the header of the web site. The design agency we used for the original site came up with a beautiful image of the sun setting behind the Sydney Continue Reading

Be afraid, be very afraid…

May 4, 2005September 14, 2025 Richard Boardman

‘It’s not in the standard product…..but it would only take a couple of days of customisation to add it’. Sit in on enough vendor presentations and it’s a phrase that you are likely to hear often repeated. My tip – if you hear these words, be afraid, be very afraid. Continue Reading

Contact

  • E-mail Richard Boardman
  • www.mareeba.co.uk

About


Richard Boardman is founder of Mareeba CRM Consulting, a UK based independent CRM consultancy. He works with mid-sized organisations to help them increase efficiencies and growth through the more effective use of CRM technology.

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