About

Mareeba was set up in 2004 as an independent source of advice to help people select and implement CRM technology in a way that really added value to their organisations.

Having spent a decade in the CRM industry, and having been involved in several hundred implementations, we knew generating value from CRM technology could be tricky, and while some organisations were being very successful, the majority were struggling.

With a lot of at stake if things go wrong, and with a lot to be gained when you get things right, we felt there was a need for informed, accessible, and most of all unbiased advice, at key stages in the vendor selection and implementation process.

So while most suppliers in the CRM industry were happy to sell software, we chose to focus on the nitty gritty activities that made the difference between a CRM project being a success and a failure. Our business is focused around six core services areas, none of which are particularly glamorous, but all of which are essential to ensuring CRM technology generates high returns.

These service areas were (and remain):

Feasibility and planning
Requirements specification
Vendor selection
Project management
Implementation review
Value maximisation

As a result we’ve spent the last five years applying our experience to help clients large and small, public and private sector, reduce the costs, manage the risks, and increase the returns from implementing CRM technology.

Based in Amersham, just outside of London, we’re always happy to help; email us or call on 01494 582062.