Mareeba launches new outsourced CRM administration service

Amersham, UK – February 4, 2010

A new initiative to help organisations address one of the key sources of system obsolescence

Mareeba announced today that it would be offering a new outsourced CRM administration service.

‘The administration of CRM systems has often proved the weakest link in the chain for many organisations’ explains Richard Boardman, Managing Director of Amersham based Mareeba. ‘The value of CRM technology is realised over time, and you can implement a great system, but if it fails to be carefully nurtured over the long term, it can quickly fall into obsolescence.’

The new administration service is designed to help in the following situations:

• Where organisations don’t have available internal resources to manage the CRM system.
• When a CRM administrator moves on and the system needs to be managed in the interim.
• Where a cost effective alternative is required to having a full time administrator.

‘A lot of organisations struggle with the day to day administration of systems, for example monitoring data quality, changing security rights, reporting, setting up mail-merge templates and adding new fields. These vital activities have to be performed regardless of whether the system is hosted or on premise, but many either don’t have the necessary in-house knowledge or the time to do them well.’

Mareeba have developed a flexible outsourced CRM administration service that cost effectively lets organisations get the most out of their system, allowing them to focus on their core business, rather than worry about getting internal staff trained and making them available to perform the work.

‘We see this as a real gap in the market’ says MD, Richard Boardman, ‘while hosted systems effectively outsource the server platform, there are very few options for outsourcing the ongoing management of the system.  This is critical if the value of CRM is to be realised, and has been a weak link for many companies. Our mission is to help organisations realise the value of CRM, so we felt this was gap that needed to be bridged.’

Mareeba Ltd, is a UK based independent CRM consultancy focused on helping organisations select and implement CRM technology in a way that maximises bottom line value.

 

Contact:
Richard Boardman
Mareeba
+44 1494 582062
r.boardman@mareeba.co.uk